DURBAN – City ready to give Hollywoodbets Durban July attendees an “out of this world” experience.

Plans to ensure an ‘Out of this world’ Hollywoodbets Durban July experience were articulated during the recent media launch, which took place at the Oceans Mall Courtyard in uMhlanga on the North Coast of Durban, South Africa.

The City is ready to host the R5 million record stake horseracing event on 1 July.

Durban Fashion Fair designers aptly demonstrated how they translated this year’s theme ‘Out of this world’, which was a preview of what attendees can expect at fashion shows on the day.

Addressing the media and other guests, Deputy Chairperson of the Economic Development and Planning Committee Councillor Phili Ndlovu said: “We are excited and ready to host another instalment of Africa’s biggest horse race. We are confident that it is going to be a successful event due to our proven record of hosting major events. Between 35 000 and 48 000 punters and fashionistas will descend on the City for this year’s Hollywoodbets Durban July Experience.”

The popular horseracing event takes place on 1 July at the Hollywoodbets Greyville Racecourse.

Councillor Ndlovu said the economic spin-offs from hosting the event will contribute to the rise of local tourism. She said several businesses stand to gain from the Durban July, which includes the hospitality and tourism industry, creative and transport sectors, as well as related value chain sectors.

She said the Durban July weekend promises loads of entertainment, with several events lined up. Some exciting events that are linked to the Hollywoodbets Durban July Experience include the Fact Durban Rocks, the Mother of All Parties, Any Given Sunday, and the Durban July Township Experience where visitors can experience ubumnandi baseDurban.

Councillor Ndlovu said fashion remains an important part of the Durban July experience, which provided local designers with massive exposure.

“EThekwini Municipality’s Fashion Development Programme, under the banner of the Durban Fashion Fair, has partnered with Gold Circle to present the Hollywoodbets Durban July Fashion Experience. About 160 emerging and established designers, as well as models, will benefit from this partnership in terms of skills development and exposure. Of these designers, 40 are the products of the Municipality’s Fashion Development Programme. The most creative designers are awarded with business development prizes to increase their productivity,” she said.

She provided assurance that eThekwini will be prioritising the safety of residents and visitors. “Our law enforcement agencies will be deployed to all strategic areas during the Durban July to ensure the safety of all patrons and residents. Approximately 100 Metro Police officers will be deployed on the ground around the Greyville area.”

Stephen Marshall, Gold Circle Event and Marketing Executive said: “Even after 127 years, the event continues to grow and evolve. Thank you to loyal stakeholders, sponsors, and attendees.”

Devin Heffer, Brand and Communications Manager at Hollywoodbets, said: “We are proud to be part of an event that will be a major driver for tourism and an economic boost for the City. A R5 million stake is up for grabs. It is the richest Gr1 in the country, which attracts the best thoroughbreds, which shows in the field that we have. Punters will be happy with the R20 million up for grabs on the day in the Hollywoodbets Punters’ Challenge.

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